Donor Research and Segmentation

Explore the fundamentals of identifying potential donors and categorizing them into meaningful segments. This session will equip you with the knowledge to tailor your fundraising strategies effectively and cultivate stronger relationships with your donor base.

Benefits:

• Gain insights into best practices for researching potential donors.
• Learn how to segment donors based on various criteria such as giving history, interests, and demographics.
• Understand how to personalize communication and outreach efforts for different donor segments.
• Enhance your ability to attract and retain donors by meeting their specific needs and preferences.
• Improve overall fundraising efficiency by focusing efforts on the most promising donor groups.