IDEA

Impact Development Education Academy

Marketing and Communications

Learn advanced skills necessary to craft compelling narratives and implement effective digital strategies, empowering them to significantly enhance their organization’s visibility, engage broader audiences, and drive impactful change.

Donor Development and Stewardship

Provides invaluable insights into building and maintaining robust relationships with donors, employing strategic engagement and personalized stewardship practices that not only respect and value donors' contributions but also secure their long-term support and loyalty.

Fundraising Excellence

Gain expertise to diversify and strengthen their fundraising techniques, mastering everything from grant writing to digital campaigns, which enables their organizations to achieve financial sustainability and expand their capacity to make a lasting impact.

Virtual, In-Person & On-Demand

Unparalleled flexibility and accessibility, ensuring that participants can engage with our comprehensive curriculum in a way that best suits their schedules, learning preferences, and geographical locations, maximizing the opportunity for development and impact regardless of their circumstances.

Introducing IDEA: Impact Development Empowerment Academy

Welcome to IDEA – where innovation meets purpose, where learning meets action, and where you're not just prepared for the world of nonprofit development; you're primed to redefine it. The Impact Development Empowerment Academy (IDEA) is a pioneering program designed to catapult professionals into the next echelon of nonprofit leadership.

What is IDEA?
IDEA stands for Impact Development Empowerment Academy, a comprehensive training initiative crafted for those who are not content with the status quo and are eager to drive meaningful change. At IDEA, we believe that the core of nonprofit success lies in impactful development – the kind that not only transforms organizations but also the communities they serve.

Why IDEA?
In a world clamoring for positive change, nonprofit professionals stand at the forefront. Yet, the complexity of challenges they face demands more than just goodwill; it requires a profound depth of knowledge, skills, and innovative thinking. IDEA is your gateway to acquiring these essential competencies.

Who Should Join?
IDEA is perfect for Development Officers, Philanthropy Managers, Nonprofit Directors, Vice Presidents of Development, and anyone poised to make a significant impact in the nonprofit sector. Whether you're looking to refine your skills, pivot your career, or lead your organization to greater heights, IDEA offers the tools and network you need.

Join the IDEA Community
By joining IDEA, you're not just enrolling in a program; you're becoming part of a vibrant community of like-minded professionals. It's a place to share insights, challenge conventions, and collaborate on innovative solutions.

Ready to Make an Impact?
We're on the lookout for individuals who dare to think differently, and who are ready to lead with passion and purpose. If that sounds like you, IDEA is where your journey begins.

Marketing and Communications
In the realm of nonprofit marketing and communications, our goal is to transform participants into master storytellers who can articulate the mission and vision of their organizations compellingly. This module set includes:

Strategic Communication Planning: Learn how to create and execute a communications strategy that aligns with your organization’s goals and makes an impact on your target audience.

Content Creation and Management: Gain skills in producing engaging content that resonates with different audiences, including writing for web, social media, and print media.

Digital Marketing Techniques: Explore the use of SEO, social media, email marketing, and content marketing to increase your reach and engagement online.

Media Relations and Publicity: Understand how to manage media relations, including crafting press releases, pitching to journalists, and handling interviews.

Crisis Communication: Develop the ability to manage communication effectively during a crisis to maintain your organization's reputation and stakeholder trust.

Donor Development and Stewardship
This pillar focuses on cultivating and maintaining strong, mutually beneficial relationships with donors. Submodules include:

Donor Research and Segmentation: Techniques for identifying potential donors and understanding their giving behaviors and preferences.

Personalized Donor Engagement: Strategies for engaging different types of donors in a way that is personal and tailored to their interests and past support.

Donor Retention Techniques: Learn best practices for keeping donors involved and interested in your organization through effective communication and recognition strategies.

Advanced Stewardship Methods: Explore innovative ways to thank donors and show the tangible impacts of their contributions, enhancing their loyalty and long-term support.

Data-Driven Fundraising Strategies: Utilize data and analytics to refine fundraising approaches, tailor donor interactions, and measure success.

Fundraising Excellence
This comprehensive module provides the tools and techniques necessary to ensure the financial sustainability of your nonprofit through various fundraising methods. Topics covered include:

Grant Writing Expertise: Detailed instructions on finding grant opportunities, writing winning proposals, and managing grants effectively post-award.

Event-Based Fundraising: Guidance on planning, executing, and following up on fundraising events that excite and engage participants.

Online Fundraising Innovations: Leverage technology to conduct effective online fundraising campaigns, including the use of crowdfunding platforms and social media.

Major Gifts and Capital Campaigns: Strategies for cultivating major donors and executing capital campaigns that can transform your organization’s financial landscape.

Sustainable Fundraising Practices: Develop long-term fundraising strategies that help build a dependable revenue stream, including recurring donations and legacy gifts.

We've crafted an expansive and in-depth curriculum tailored specifically for nonprofit professionals looking to enhance their skills and impact. Our program covers all facets of nonprofit development, organized into three core pillars: Marketing and Communications, Donor Development and Stewardship, and Fundraising Excellence. Each pillar is designed to not only impart essential knowledge but also to apply these insights in practical, real-world settings.